Starting on a big new corporate identity suite today!

I will attempt to update this post with progress as the artwork evolves.

I am currently working on some (hopefully) flexible design elements to be used across marketing materials.

 

 

I have elected to use 45 degree diagonal line segment as a basis for recurring details and design elements.

Screen Shot 2016-08-24 at 5.27.53 PM

Screen Shot 2016-08-24 at 5.27.24 PM

 

 

I have continued this theme through to image containers now:

Screen Shot 2016-08-24 at 5.28.36 PM

Screen Shot 2016-08-24 at 5.29.22 PM

 

 

Diagrams and not-yet-finalised colour palette:

Screen Shot 2016-08-24 at 5.46.40 PM

 

Screen Shot 2016-08-24 at 5.47.01 PM

 

Colour palette:

Screen Shot 2016-08-30 at 1.20.42 PM

 

 

Proposed styles for diagrams:

Screen Shot 2016-08-30 at 1.48.37 PM

 

Updated example of spread:

Screen Shot 2016-08-30 at 1.52.46 PM.png

 

 

Here’s another one. For this brochure template I have elected to maintain one colour from the palette per spread. The SOR Orange on this one:

Screen Shot 2016-08-30 at 1.55.53 PM

 

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50mm Photography

Here are some photos I took that, in my opinion, are examples of compositions that are best suited to this focal length lens.

I specifically refer to distance to the subject(s), the portion of the frame they occupy, and the range of number of subjects typically in the frame.

 

A corner

A bike

A B

A Wet walk