Starting on a big new corporate identity suite today!

I will attempt to update this post with progress as the artwork evolves.

I am currently working on some (hopefully) flexible design elements to be used across marketing materials.



I have elected to use 45 degree diagonal line segment as a basis for recurring details and design elements.

Screen Shot 2016-08-24 at 5.27.53 PM

Screen Shot 2016-08-24 at 5.27.24 PM



I have continued this theme through to image containers now:

Screen Shot 2016-08-24 at 5.28.36 PM

Screen Shot 2016-08-24 at 5.29.22 PM



Diagrams and not-yet-finalised colour palette:

Screen Shot 2016-08-24 at 5.46.40 PM


Screen Shot 2016-08-24 at 5.47.01 PM


Colour palette:

Screen Shot 2016-08-30 at 1.20.42 PM



Proposed styles for diagrams:

Screen Shot 2016-08-30 at 1.48.37 PM


Updated example of spread:

Screen Shot 2016-08-30 at 1.52.46 PM.png



Here’s another one. For this brochure template I have elected to maintain one colour from the palette per spread. The SOR Orange on this one:

Screen Shot 2016-08-30 at 1.55.53 PM

And the folder design:

Option 1:




50mm Photography

Here are some photos I took that, in my opinion, are examples of compositions that are best suited to this focal length lens.

I specifically refer to distance to the subject(s), the portion of the frame they occupy, and the range of number of subjects typically in the frame.


A corner

A bike


A Wet walk