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Starting on a big new corporate identity suite today!

I will attempt to update this post with progress as the artwork evolves.

I am currently working on some (hopefully) flexible design elements to be used across marketing materials.



I have elected to use 45 degree diagonal line segment as a basis for recurring details and design elements.

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I have continued this theme through to image containers now:

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Diagrams and not-yet-finalised colour palette:

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Colour palette:

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Proposed styles for diagrams:

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Updated example of spread:

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Here’s another one. For this brochure template I have elected to maintain one colour from the palette per spread. The SOR Orange on this one:

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50mm Photography

Here are some photos I took that, in my opinion, are examples of compositions that are best suited to this focal length lens.

I specifically refer to distance to the subject(s), the portion of the frame they occupy, and the range of number of subjects typically in the frame.


A corner

A bike


A Wet walk


Street Kit

Beware the gear heads and pixels peepers out there. Is your kit lens good enough?
Plenty yes.

I have decided to put away the 35mm f/1.8 G DX and borrowed my brother’s  Nikkor AF-S 18-55mm DX VRii. I had lots of fun with it.

By the way, it is just as sharp as the above mentioned prime and suffers from less flaring and ghosting effects.

18mm   f/7.1   1/4000s_DSC1119 cropped.jpg


18mm   f/7.1   1/2500s_DSC1118


18mm   f/7.1   1/3200s_DSC1045


Nikon D7200

A bit disappointed with the spec on the D7200. The world is talking 4K and Nikon’s newly-announced DX flagship DSLR still compromises on 1080p (60/50p in 1.3x crop mode). I guess it makes sense that manufacturers would not throw big bucks into developing pro and enthusiast level APS-C DSLR’s these days: Mirrorless  cameras are closing in from the one side and more affordable full frame DSLR’s from the other.